The blog
Marketing, writing and publishing notes from the team that does it every day.
The IKEA Effect, Curiosity Gaps, and Why Reader Effort Creates Stronger Marketing
The IKEA Effect is the psychological principle that explains why people value things more when they helped create them. Even a tiny bit of effort changes…
High vs. Low Context Cultures: What They Mean for Your Author Ads
Have you ever run an ad that looked perfect on paper—great copy, gorgeous graphic, precise targeting—only to watch it fizzle?
Unlock the Power of Your Newsletter (and Sell More Books)
When authors come to us and say, “I’ve tried TikTok, I’ve bought ads, I’ve paid for promos, but my sales still feel unpredictable,” we always start with the…
Growing Your Audience on Instagram: Reels, Cross-Posting, Spam Followers, and Connecting with Readers
Instagram is constantly evolving, and for authors, it’s both a challenge and an opportunity. With tools like Reels, the power of cross-posting to Facebook,…
Real Romance for Real Women: Let's Talk About Love After 35
Can we chat about something that's been driving us all crazy? If you're like us, scrolling through #BookTok or Instagram has probably left you thinking,…
KDP Select vs. Wide Publishing: A Comprehensive Guide for Indie Authors
As an indie author, one of your most crucial decisions is whether to publish exclusively with Amazon's Kindle Direct Publishing (KDP) Select program or to…
AI-Generated BookTok Content: The Allure and Pitfalls of Automated Creativity
As indie publishing continues to explode, TikTok has emerged as a powerhouse platform for authors to connect with readers like never before. With this rise,…
The Book PROSE Formula: Crafting Viral BookTok Content
With the short attention spans of social media, capturing a reader's attention is more challenging—and more crucial—than ever. Enter the #BookPROSEFormula:…
Beyond Politics: Preparing Romance Authors for Project 2025's Changes
In an increasingly polarized world, one thing unites the romance writing community: the desire to tell compelling stories that resonate with readers.…
The Ultimate Book Blurb Guide: Sell Your Story in Seconds
Today, we're diving into the world of book blurbs. You know, that little snippet on the back of a book that either makes you say, "I need this in my life…
Art of the Author Bio: Crafting a Compelling Story About Yourself
As an author, you've poured your heart and soul into your book. But when it comes to writing about yourself, you might find yourself staring at a blank…
The Perfection Paradox: Embracing Flawed Characters in Fiction
Let's chat about something that's been stirring up the book world lately: the growing trend of readers hating on characters who dare to be... well, human.
The Author's Guide to Time Management: Finding Your Rhythm in a World of Deadlines and Demands
As an author, you're juggling more balls than a circus performer. Writing, editing, marketing, social media—it can feel like there aren't enough hours in…
Author Websites: Waste of Time or Solid Investment?
Many writers wonder if they truly need a website. Is Instagram and Facebook not enough? It's a fair question, especially when social media seems to dominate…
The Ultimate Guide to Growing Your Author Newsletter
As an indie author, one of the most powerful tools in your marketing arsenal is your newsletter. It's a direct line to your readers, a way to build a loyal…
Welcome to The Book Prose: Your Hub for Indie Author Success
Hey there!